Several Interviews with the client that worked to obtain the necessary information and at the same time to emphasize with him.
User Persona to know your market and focus on it
User Journey where we find were was the pain points at the time to get the services, and use it to create new opportunities to improve the experience and the services
The user flow help us to identify wich way is the user gonna take to improve the navigation.
Reasearch
For the research, we work by hand with our customer and used the next methods
Together with my fellow Nolteños, a marketing website was designed for a pet insurance company located in CA.
The goal was to modernize, diversify and offer a better user experience when using the site to attract more customers and gives them the trust to get their services.
The project process was first to carry out a market and strategy analysis in order to reach our users.
Three types of user person were detected, a user journey was created to know how the user would reach our product and to devise new opportunities to offer.
The goal was to modernize, diversify and offer a better user experience when using the site to attract more customers and gives them the trust to get their services.
The project process was first to carry out a market and strategy analysis in order to reach our users.
Three types of user person were detected, a user journey was created to know how the user would reach our product and to devise new opportunities to offer.
To start designing with all the information gathered we decided to work with the following methods
Design Methods
Website Design
Style guide to know with which elements we are able to work based on customer needs
Visual Design/ Design Direction to give our client the context of the elements and brandlines that we are going to use
Wireframes to improve the information architecture and A/B testing
Design System was created to improve the line time in delivery work
Phone: 018331508570
Where to find me?
Follow me
sirialerma5@gmail.com
“Build a dream & the dream will build you”
SILM
2019.
Made by me! Siria Lerma
Marketing Website