Interview with the client
Moscow method for define what need to have the landing page, and what not
Benchmarking for known the competency, and check what are the opportunities to posisionate our client
Moodboard for present to the client ideas of inspiration for a visual design
For this project, I worked by the hand with a software engineer to create a responsive landing page from scratch for a customer who wanted to sell his services as a private chef.
Using the design thinking methodology, the first thing that was carried out was an investigation to understand what our client's needs, after this detailed information we analyzed who would be their market.
Having analyzed the market, we decided to define what kind of services the chef would provide on his page.
Several reference mood boards were created to inspire the client, in the visual design part, such as for the header, about me, services, gallery section among others.
A variety of color palettes were also featured, taking into account the psychology and appropriate use of each color, to help attract customers based on marketing.
Using the design thinking methodology, the first thing that was carried out was an investigation to understand what our client's needs, after this detailed information we analyzed who would be their market.
Having analyzed the market, we decided to define what kind of services the chef would provide on his page.
Several reference mood boards were created to inspire the client, in the visual design part, such as for the header, about me, services, gallery section among others.
A variety of color palettes were also featured, taking into account the psychology and appropriate use of each color, to help attract customers based on marketing.
Reasearch
In the second phase of the design thinking methodology, in the phase of define, I used the next methods
Methods
User Persona to define the customer of our client
User Journey to know how will be the behavior of this user before, during and after to get the service
User flow and site map, to know how will be the flow of the user inside of the landing page
With all the information together, I start to create a lofi wireframe to know how would be the structure of the information in the landing page and how will be the flow of the user to get a service, also we can find new opportunities for improve the design.
Wireframes
Lo-fi wireframe
A/B Testing for improve the structure and the efficient of obtain our main goal, a good service
User Experience, to give to the user the best experience using the landing page and win their loyalty.
Phone: 018331508570
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“Build a dream & the dream will build you”
SILM
2019.
Made by me! Siria Lerma
Responsive Landing Page